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Gibaud

Context and needs

HISTORICAL BRAND
THE GIBAUD’S COMPANY, ESSENTIAL PLAYER OF ORTHOPEDIC CARE.

To serve best the health care professionals and enhance the readability of their orthopedic service and knowledge, GIBAUD implements many training and communication actions.

Targets

The internal sales force

Pharmacists

Patients

Ideas and solutions

FULL RESPECT TO BEST PRACTICES

Print

A complete collection of patient guides distributed in all good pharmacies to understand its pathology.

Product brochures destinated to prescribers specialist and pharmacists.

The tools of the sales force with the inevitable easel binder for appointment face to face, before putting the catalog.

Motion design

Belts, braces, socks or tights … Small educational animations to understand its pathology and the using the products.

In Phlebology, the Venactif range benefits from a specific site with a patient guide and a guide on pathology of venous insufficiency.

Digital

We created the training portal “gibaudschool” for the sales force. It includes several animated e-learning sessions with a little “mascot” professor that guides the learner through to the final diploma.

This digital training course leads to a better understanding of diseases by vendors to improve the quality of customer relationship.