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Danone Nutricia Research

Context and needs

DANONE HYDRATION RESEARCH CENTRE  MANDATED SEVANOVA TO MAKE KNOWN ISSUES OF HYDRATION ON HUMAN HEALTH.

Multiple target operations, media and actions. Sevanova deployed and innovated in the cross-media.
Our collaboration started several years ago to first develop the results of the research with key marketing and business actors of DANONE Group.

Identity, Educational Films, animated scientific presentations, we later multiplied the media.

With this recognition, the hydration team was able to offer sensitization tools to healthcare professionals and the general public.

Ideas and solutions

The approach used allowed the research team to ramp up, with the adequate tools for their communcation objectives. Several digital devices allowed to reach a large number of people.

Digital presence

Creating the general public website “Kidneys-fact” multilingual, administered by Danone marketing teams.

Application to perform clinical studies, multicenter, generating for each territory a specific and translated curriculum.

The results, treated anonymously, monitor the physiological and cognitive evolution of the patients which are hydrating as needed.
Web App’s for special clinical studies.

Publishing

We have created multiple publishing media, presentations, posters, and shows skining elements.

Declining and adapting the identity of characters with different relevant markets.

With headquarters team, we have designed several sensitization communication  kits to  general public for subsidiaries of DANONE Group.

 

Video

Several videos were designed, realized and declined according to markets.

Understanding the importance of hydration on the body, demonstrating the cognitive effects of dehydration, in daily life and at work.

Or how to present a clinical study, its protocol, its progress and results obtained in 3 minutes.

 

 

 

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