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Imaginove

Context and needs

THE COMPETITIVENESS POLE OF IMAGINOVE mandated Sevanova to HARMONIZE COMMUNICATION POLE ON ALL CHANNELS.

The support has resulted in a complete monitoring of cross-media operations, from the creation of identity to social networks.

Imaginove federates and contributes to the development of projects and business in the digital content industry in the Rhône-Alpes region. The activity participates in the dynamism of the region and its national and international awareness.

Targets

  • Adherents of the Pole
  • Rhône-Alpes: 1200 companies, 25 research laboratories, 28 formations  related to the image
  • Visitors of national and international events of reference (MIFA, MIPTV, Sunny Side, Innorobo …)

Ideas and solutions

the imagined strategy was a cross-channel approach and alignment of actions based on target

Digital Presence

Creation of specific sites (employment portal) and events (with recurrence), establishment of social networks and digital communication (e-mailing and newsletter).

Publishing

Creating the different “business” brochures and one corporate brochure of the pole to clear proffers’ communication. Creating media accompanying the different events.

Live

Full Management of Imaginove flagship event (cross media communication / stage design / live management ) and graphic skins of different stands of performances in national and international exhibitions

The great story

An every-day follow up

Sevanova is in collaboration with imaginove since 2008, we have worked together on over 50 projects

In his role as representative of the sector, the team is present on many shows with the members. When in 2011 Imaginove launches its first “solo” event, Sevanova commits with it and will implement all the skills of the agency to make this annual event a flagship event in the life of the cluster. True to its commitments, the agency is now working on each project phase by contributing its expertise before-during-and after the two days of the Talent Day (one is not enough!)

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