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Vallourec

Needs

RESUMPTION OF COMMUNICATION TOOLS FOR HEAT EXCHANGER TUBES BRANCH.
COMMUNICATION SUPPORT FOR THE LAUNCH OF AN INNOVATIVE NEW PRODUCT.

Need

Realisation of the branch’s communication tools:
Heat Exchanger Tubes.

Accompaniment on all communication tools for the launch of a new innovative product.

Targets

All customers and prospects in the industry sector (mechanical, automotive, construction …) and energy (oil and gas, electrical energy).

All companies in need of this type of tubes.

Ideas and solutions

global communication: modernization and resumption of graphic codes to create new updated communication tools.

Modernization of the B.U.’s corporate charter

Recovery of existing materials for updating the new corporate charter: business tools “print”, formats modernization, manufacture recommendation, skin of the adjustable stand…

Product Launch

Accompanying the creation of all media for the launch of this new range: shooting of products, email signature, Powerpoint presentation, newsletters, brochures, motion design and even the demo packaging …

A complete management of communication tools to carry out an innovative launch on a technical professional market.

The great story

Un écrin sur-mesure

The challenge was to find a box to showcase samples of the new tube. An Innovative, cutting-edge technology in this area … we had to find how to present customers a sample while enhancing it.

We worked with our historic partners and together we designed these beautiful wooden boxes, magnetized, matching the colors of the brand perfectly to accommodate and maintain the pipes, for the most beautiful effect.

An exclusive artisanal approach for “collector” demonstration boxes published in 10 copies.