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Oxymetal

context and needs

IN 2013 WE MEET OXYMETAL FOR THE FIRST TIME, WITH AN AMBITIOUS GOAL:
TRANSFORMING A CONFEDERATION OF REGIONAL AND INDUSTRIAL SMEs IN A NATIONAL AND RECOGNIZED GROUP.

Creating and deploying a common brand throughout the country and establishment of a new carrier identity of the Group values.

Targets

  • The 3500 active clients, 4/5 of SMEs or local VSMEs
  • Winning new key accounts through appropriate tools
  • A specific working-level communication on indirect professional targets to promote advocacy

ideas and solutions

Fundamental work with for first base the rework of the identity and the definition of a communication plan adapted to new challenges.

Identity

Creation of the new logo and a complete graphic charter with many applications. Beyond the classic communication media we had to give a unique face in different sites (signs, signage, vehicles, uniforms, …).

Publishing

Creation of all the stationery, and then setting up the new group support with a folder / brochure containing detailed commercial offer sheets. Creating folders “sites” allowing everyone to develop close relationships with its specific offer.

Creating press thematic ads depending on media and according to the news “shows”.

Digital

Realization of corporate site oriented “need / solution” with sites mapping and demonstration of the offer.

Creating a quotation form redistributing demand internally according to the technical and geographical criteria.

Implementation of the presence on social networks.

Events

Skining of different stands, driven by the realisation of a corporate video and communication media related to events (invitations, mailing …)

The great story

Change is happening now !

The new positioning involving a real cultural change, we opted for a strong involvement of staff from the establishment of the new logo.

We have set up an online voting system giving employees of the group the final choice of the logo between two tracks.

This allowed for the new leadership to send a strong signal not only on the implementation of the new offering but also the necessary involvement of all to achieve a common evolution of the group’s image.

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