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L’ALE Lyon

Contexte et besoins

IN PARTNERSHIP WITH ADEME, RHONE-ALPES REGION AND THE CITY OF LYON, LOCAL AGENCY ENERGY LYON IS THE ENERGY INFO SPACE OF THE AGGLOMERATION.

The ALE’s main mission is to lead the energy policy on the Lyon area to sensitize stakeholders on energy saving solutions, to promote renewable energy and to fight against climate change.

Objectives

The ALE wants to harmonize the communication made around sensitization and clarify its services offer for each of its targets, particularly through the web.

Ideas & solutions

information and exchange areas

Print

We support the ALE in the creation and implementation of communication tools that meet the objectives of sensitization and animation on the theme of eco-citizenship.

We did recently the redesign of the calendar of Fruits and Vegetables for the general public, particularly families. A graphical approach with a teaching dimension on magnet support.

Identity

We created the logo and the  Challenge Class Energy program identity  and declined different media: mascot, brochure, ppt, letterhead, etc. Enough to give a good consistency to the actions of various stakeholders associations with all audiences.

Digital

The approach is focused on the first point of contact. Each target has a dedicated input to clearly identify the services of the Local Energy Agency (ALE) and only accesses information that concern it.

The design approach was therefore initially to structure information around the different users according to their needs for a clear, intuitive and targeted reading of the different ALE contents.