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Axelera

Context and needs

AXELERA’S POLE  IS A NETWORK OF OVER 320 MEMBERS OF THE CHEMISTRY-ENVIRONMENT INDUSTRY.

Ranked among the very successful clusters by the State in 2012 and certified Gold by the European Union in 2014, AXELERA has triggered a strong innovation. Through its dynamism, its projects and its actions, AXELERA is also a natural player in the development and attractiveness of the territory being a real engine of growth and employment.

Needs

After 10 years of existence, AXELERA decided to change his speech and leave a very Institutional website for a Business-oriented approach.

  • Enhance better its offer and propose more services to its members.
  • Implement a complete digital ecosystem, simple to administer to improve the work of the communication team.

Ideas and solutions

digitizing axelera's actions for its different targets

Digital presence

The redesign Corporate’s website integrating a new web graphic charter, a change in editorial strategy. The site is linked to the CRM AXELERA basis oriented operation “services” and a real-time update for contributors.

Community animation

Launch on socila network : Twitter, LinkedIn, Youtube and Facebook.
Creating a dedicated extranet with dedicated content and features.

Redesign of E-mailing campaigns and setting up a newsletter management tool linked to the CRM database and used directly via the WordPress Back Office.

Digitizing the events

Event registration via a multi-criteria tunnel entry on the website with online payment. Marketing automation logic targeted by automatic mailing. For members: management of events via their member area.

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